Coach-led development
Better insight. A plan with your coach.
Help shape Squash Dog’s proposed approach to AI squash video analysis: useful match insights, paid professional coaching and focused practice between lessons.
In short
We are exploring how match video and AI could help players understand their game, then work with a real squash coach on a programme of lessons, practice and progress reviews. The aim is clearer feedback for players and useful, fairly paid work for coaches.
Published by Squash Dog, a trading style of Fagan Consulting Limited. Reviewed 6 September 2026
Coverage note
This is a Squash Dog development proposal. We are researching what is useful, what works reliably and how a sustainable service could operate. There is no coaching package to book or launch date to announce.
See the patterns worth working on
A recording can give you and your coach something concrete to discuss after a match. We want to explore whether AI can make that review easier by finding useful moments and recurring patterns in your game.
These are capabilities we want to test. A heatmap alone cannot explain why a rally was lost. Any useful interpretation needs the surrounding play, reviewable clips and a clear indication of uncertainty, with room for the player and coach to correct it.
- Movement and court coverage: where you spend time, how you recover after a shot and which areas you struggle to cover.
- Recurring mistakes: decisions or shots that repeatedly put you under pressure.
- Points won and lost: patterns worth reviewing, with the relevant rallies alongside them.
- Progress over time: whether the priorities you practise are changing in later matches.
Put your coach at the centre
Professional coaches would shape or approve the development programme, choose suitable practice and review progress. Technology should reduce preparation and administration so coaches can spend more of their time on work that helps their players.
We want coaches to be paid for their expertise, including programme design and remote reviews as well as lessons. Coaches should control their fees, availability and the amount of between-lesson support they offer.
If you already have a coach, the aim is to support that relationship. A player report should make it easier to work together, and make clear which observations are automated and which advice a professional has reviewed.
Turn insight into purposeful practice
For example, a coach might use repeated difficulty reaching a front corner as the starting point for a discussion about shot choice and recovery. The programme would follow that assessment, rather than prescribe the same drill to every player with a similar heatmap.
- Record a match: start with footage suitable for review, with the players’ agreement and the venue’s permission.
- Review together: use relevant clips to discuss what happened and choose a small number of priorities with your coach.
- Build a programme: agree lessons, independent practice and realistic review points around your level, goals and available time.
- Follow your progress: revisit the priorities in later footage and adjust the programme with your coach.
What we would test first
Our proposed first step is to compare analysis of recorded adult singles matches with a professional coach’s assessment. We would test existing video-analysis tools before deciding whether Squash Dog needs its own technology.
A small coach-led trial could then explore whether players follow the programme and benefit from it, whether coaches find the workload and pay worthwhile, and whether the service can cover its delivery costs.
Recording with an iPhone is part of the idea. Live camera analysis is a longer-term possibility that needs separate testing. Please use the contact route for an initial conversation, rather than sending match footage.
Help shape the development
We would welcome conversations with squash coaches, clubs, video-analysis specialists and potential development partners. Coaches can help shape the workflow and programme; clubs could help plan a practical trial; technology partners could help us assess recording and analysis options.
To discuss partnering, mention “coach-led development” in your enquiry and tell us about your role, what you could contribute and the outcome you would like to explore.
Voluntary contributions support Squash Dog’s work and could help us explore ideas such as this. Support does not buy coaching, reserve access or guarantee that this proposed service will launch. The existing support terms apply; this is not a separate, ring-fenced development fund.
Primary sources
This page sets out Squash Dog’s own proposed approach. The pages below explain who operates the project and the terms that apply to voluntary support; they are not evidence of a launched coaching service.