Start with the people
Define who the facility or programme is for, what prevents them from playing now and what would make them return. Demand, access and local ownership should come before a product specification.
Grow the Game
Help more people find squash.
A practical starting point for facilities, schools, programmes and partners.
Plan the whole route
A first experience needs a next step. Connect courts and programmes with suitable coaching, equipment, safeguarding, affordable booking and nearby clubs or community organisers.
Test before scaling
Set simple measures such as first-time users, repeat visits, programme retention and operating cost. Review the evidence before expanding or claiming wider impact.
Work transparently
Suppliers, sponsors and delivery partners can add value, but their roles and commercial interests should be clear. Important claims should be dated and supported by appropriate sources.